April 22, 2024 [Z2A]
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HCDCO Website Privacy Policy

Policy

The Harris County District Clerk's Office (HCDCO) prioritizes the privacy and security of our website visitors. This privacy policy outlines how we collect, use, and share information about you during your visit to our website. Specifically, we use Meta Pixel and Google Tag to enhance our services through analytics and remarketing in order to provide our website visitors more relevant information.

Information Collection and Use

By accessing our website, the HCDCO and certain third parties, including Meta (Facebook) and Google, may use cookies, web beacons, and other storage technologies to gather information regarding your interactions and browsing activities on our website. This includes, but is not limited to, cookie data and IP addresses when you load our website. This data is used to understand your website usage and to remarket our services to you on platforms such as Google search, other websites, and social media platforms, including Facebook, Instagram, and YouTube.

While temporarily stored, this data is encrypted and does not include sensitive Personal Identifiable Information (PII). The goal of temporarily storing the data is to enhance your experience on our website without compromising your privacy. The data is deleted after 14 days or 30 days, depending on the technology.

The information collected is used to:
Analyze and measure how our website is used, allowing us to improve our services and your experience.
Personalize and target advertisements based on your previous interactions and visits to our website.

Third-Party Vendors and Ad Targeting

Meta (Facebook) Tools: The HCDCO’s website incorporates the Meta Pixel, which enables Meta (Facebook) to collect or receive information from our website and use it to offer measurement services and targeted advertisements.

Google Remarketing: Our implementation of Google Tag supports remarketing efforts, permitting Google and other third-party vendors to display our advertisements across the Internet. These vendors employ cookies to present ads based on your prior visits to our website.

Opting out

For those concerned about their privacy, there are ways to opt-out of this media pixel data collection:
Meta (Facebook) Ad Preferences: To opt-out of the collection and use of information for targeted advertising, visit the Facebook Ad Preferences page or the general Facebook help webpage at https://www.facebook.com/help.
Google Ads Settings: For opting out of Google’s cookie usage, go to Google’s Ads Settings. https://support.google.com/My-Ad-Center-Help
Network Advertising Initiative: You can also opt-out of third-party cookie use by visiting the Network Advertising Initiative opt-out page at https://thenai.org/ .
Additionally, we ensure the data collected by these pixels is managed in accordance with major data protection regulations, offering anonymization to safeguard your information.

Commitment to Privacy

The HCDCO is committed to transparency and privacy in utilizing digital tools for our website. We have implemented best practices to monitor and control the data collected, ensuring that such data collection does not inadvertently capture sensitive PII, that it utilizes built-in features for data protection, and that it complies with privacy policies.

Consent and Changes to Our Privacy Policy

Your use of the HCDCO website means you agree with our collection of data and with our practices, as described in this policy. The HCDCO may modify this policy periodically to reflect new practices or legal obligations.

Contact Information

For any further questions or concerns regarding our privacy practices, feel free to contact us at dcsa@hcdistrictclerk.com.